Steve Goldman’s story
About 5 years ago Steve Goldman decided to start collecting the world’s worst record covers. He and his family rummaged through charity shops, jumble sales and the website Discogs.com , seeking out bizarre album cover design disasters like this.
In November 2021, 18 months after surviving a stroke, the fruits of Steve’s labour manifested as “The Worst Record Covers in the World” , an exhibition of 200 dreadful LP covers in Huddersfield’s Piazza shopping centre. As well as providing people in Huddersfield and beyond with hearty laughs, Steve’s exhibition was also raising money and awareness for Different Strokes , a charity supporting younger stroke survivors and their families.
As soon as I heard about the exhibition and saw the album cover images I knew Steve had a great news story. I offered to help him with his PR, quickly drafting a press release and off we went!
News coverage for Worst Record Covers
National media – this appeared on the BBC Homepage on a sleepy Sunday morning…
https://www.bbc.co.uk/news/uk-england-leeds-59173827
Which led to interest from The Guardian
And inews
And then this happened …
Yorkshire media
Everyone jumped on this…
First Huddersfield Times
Then the Yorkshire Post
Huddersfield Hub
BBC Radio Leeds liked this so much Gayle Lofthouse and Andrew Edwards both interviewed Steve and they even made their own video.
The Huddersfield Examiner covered the story twice, getting very excited when Have I Got News For You featured the exhibition.
News coverage around the exhibition generated a lot of excitement, and drastically increased the number of people visiting the gallery. By the second weekend of the exhibition, there were regularly between 10 and 20 people in the little galley space at any one time, chuckling away at the album covers. I even spotted one off duty BBC Radio Leeds journalist visiting. The stroke charity Different Strokes had an uptick in enquiries and donations as a result of the coverage and a few other offers came Steve’s way that I can’t tell you about ! Yet…
The story isn’t over yet. Steve is looking to take his exhibition on tour in 2022. If you’d like to host his exhibition or cover Steve’s story contact me by email richard@diversitypr.co.uk
You can donate to Steve’s Just Giving page for Different Strokes here
“Richard was very professional and polite. As a stroke survivor, he took care to check what my limits were in terms of stress and interviews- which turned out to be highly relevant as his PR led to a lot of offers! “
Steve Goldman
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